Advertising novelty.



T. J. BURKE.

ADVERTISING NOVELTY.

APPLICATION FILED AUG. l2, I914.

Patented June 20,1916.

2 SHEETS-SHEET 1- ELJWKWLQ.

THE COLUMBIA PLANOGRAPH 60.; WASHINGTON, n. C-

T. J. BURKE.

ADVERTISING NOVELTY.

APPLICATION FILED AUG. 12, 1914.

Patented June 20 2 SHEETS-SHEET 2.

, w/lfllfllflflllliIlilldrillllllfillff IIIIIIIII' I! 4 THE COLUMBIAPLANOGRAPH (20., WASHINGTON, n. c.

THOMAS J. BURKE, OF NEW ORLEANS, LOUISIANA.

ADVERTISING NOVELTY.

Specification of Letters Patent. Patign'ted June 201, 1916,,

Application filed August 12, 1914. Serial No. 856,457.

To all whom it may concern:

Be it known that I, THOMAS J. BURKE, citizen of the United States,residing at New Orleans, in the parish of Orleans and State ofLouisiana, have invented certain new and useful Improvements inAdvertising Novelties, of which the following is a specification.

My invention relates to new and useful improvements in advertisingnovelties, particularly advertising toys, the primary obj ect of myinvention being the provision of a device including a casing which maybe inserted in the pocket of a garment and a projective member normallyhoused in the casing and hidden from sight, but releasable upon pullingof a thread or cord, one end of which is left exposed to sight. As willbe readily appreciated, a toy of this character will afford considerableamusement to the owner who, wearing it with the thread exposed, will beoften entertained by the discomfiture of his friends who, upon seeingthe projectile string in sight, will often attempt to pluck or removethe thread from his garment.

As an advertising device, the toy also possesses considerable value asit may be put out by merchants with an advertisement of their businessprinted upon that portion of the projectile which extends beyond thepocket of the garment when extended from its casing. However, when usedmerely as a toy, this card may be inscribed with any suitable word orphrase, such as Stung, or Your time to buy.

A further object of my invention is to provide a novel means forretaining the projective in its casing until released by manipulation ofthe string and to further pro- .vide a novel and effective means wherebypulling upon the string will release the projective.

With these and other objects in view, my invention will be more fullydescribed, illustrated in the accompanying drawings, and thenspecifically pointed out in the claims which are attached to and form apart of this application. j

In the drawings: Figure l is a perspective view of my improvedadvertising toyv in use; Fig. 2 is a perspective view of the toy removedfrom the owners pocket; Fig. 3 is a vertical sectional view takenthrough the casing, showing the projective in front elevatlon; Fig. 1 isa perspective view of a slightly modified form of my invention, theprojective being shown in extended position; Fig. 5 is a verticalsectional view taken through the casing and projective, showing thelatter in inoperative position; Fig. 6 is a front elevational view,partially in section, of a somewhat modified form of my invention; Fig.7 is a vertical sectional view, illustrating a still further modifiedform of my invention; Fig. 8 is a central, vertical sectional view of astill further modified form of toy.

Corresponding and like parts are referred to in the followingdescription and indicated in all the views of the drawings by the samereference characters.

, The preferred form of my invention, namely, that illustrated in Figs.2 and 3, includes primarily a casing 10 and projective member 11. Thecasing, which is preferably formed of light sheet metal, issubstantially rectangular in cross section and open at both ends asclearly shown in Fig. 3, being but slightly thicker interiorly than thethickness of the projective member 11, which in this instance is a cardof relatively heavy pasteboard. The upper portion of the forward face ofthe casing 10 is cut-away somewhat as shown at 12 to facilitate theresetting of the toy after the projective member has been extended andone of its edges adj aoent the upper end is provided with a perforation13. Furthermore, a second perforation 14 is formed in the rear face ofthe easing somewhat below its upper edge.

he projective member 11 or cardis proportioned to slide freelylongitudinally of the casing and its upper end is inscribed with anysuitable word or phrase, in the manner shown in the drawings, such wordor phrase being exposed when the projective member is in extendedposition. Such member has its side portions cut-away adj aoent its lowerend as shown at 15, these notches being so formed as to be wider attheir inner than at their outer ends in order to firmly retain 'a rubberband 16 or other resilient element member should be extended through thetop ofthe casing and downwardly over the back, being engaged about adouble pin fastener 17 or other suitable securing device carried by therear face of the casing. \Vhile such a fastener is not shown inconnection with either F igs; 2 or 3, such fignres not permitting itsshowing, such device is shown in T Fig. 5 in connection'with a somewhatmodimposedbetween the rear wall of the casing fied form of toy and it isthought that this showing should suflice for all the forms, in thisrespects "Al piece of thread or string 18 has one end knotted, as shownat 1 9 and its other end passed inwardly'through the perforation 13,

a portionof the string, therefore, being disand the rear face of theprojective member I so oi card '11 which'is normally'held inloweredposition by a shoulder 19 on the casing back- It is believed thatthe operation of this 7 improved toy will cibe readily understood I fromthe drawings. In use, the toy is positionedin the pocketin'such a mannerthat when theprojectivemember is extended, it will project above theedge o-f the pocket, as

shown in Fig. .1, although the casing, at all times, Will be hiddenfromview. The free end 'of the thread or string 18 is left hangingoutside of thepocket in such a position .thatjitwill be'readily seen byeveryone.

Any. one attempting to remove the I string from'the coat or othergarment in which the pocll ret is'made, will release the projective 5in 1. originally setting the toy forfuse, the projective member 11 isforced downwardly until, its upper edge is below 5'0.

member, causingit to be forced'out to extendbeyond thepocket in themanner shown the perforation 1 4 and, with the string or cord 18 free,the projective member is then V gradna-llyreleased until it comes to theposition shown in .Fig. 3 of the drawings.

Under the'se circumstances, the slack of the cord is above the shoulder19 which then holds the projective member in the position ,shown in Fig.3; However, tightening upon V the cord, drawing its slack past theshoulderjforcesthe projective member away. from theshoulderto'freeand'releaseit. iI igs' l and 5 of thedrawings I have illirstratediasomewhatmodified form' of toy V i which casing'20 is closed at its'iower' 'e'nd jand in which the" projective member 21, "whichits-identical with theiprojective lI'lGm ber previously described, isnormally held within the casing by a leaf spring 22 secured at one endto the outer forward face of the casing and having its opposite end bentrearwardly as shown at to hook over the upper edge of the projectivemember or card 21. A string or cord 24 is secured at one end to thehooked terminal por tion of the leaf spring 22 and serves as a means forreleasing this spring. An elastic element 25, similar to thecorresponding elastic element 16, is applied to the projectivememoer inthe manner previously explained in connection with the earlier form ofmy toy and engaged by the double pin fastenerfi. The operation of thisform of my invention is identical with that previously described.

In Fig. 6 I have illustrated a still further modification of my toy inwhich the sheet metal casing 26 is open an) adjacent edges and in whichthe projective member is pivotally supported about a pin or shaft 27extending transversely between the front and rear walls of the casingadjacent one corner thereof. 'A spiral spring 28 is secured at one endto this pivot pin or shaft and at its free end engages one edge of thecard. As shown in Fig. 6, this spring constantly tends to force theprojective member 29 to extended position and such member is normallyheld in retracted position by means of the inbent free terminal of aleaf spring 30 which is secured by one end to the outer faceof'thecasing and the rebent terminal ofwhich extends through a slot 31 in thecasing wall to engage in a slot or opening 32 in the card, when thelatter is in retracted position. A'string or cord 33 is attached to thespring 30 as av means for releasing it. V In Fig. 7, the sheet metalcasing 34 is open at its upper end only and the projective memberconsists in a V-shaped resilient frame 35 carrying an expansible sheetof fabric or other material 36 which is substantially triangular inshape, being secured by adjacent edges to the sides of the expansiblemember 35 and proportioned to be 7 fully stretched when such expansiblemember occupies the position shown in Fig. 7. The expansible member 35is so formed that when its free ends are swung toward each other, saidmember, together with the fabric 36 may be forced completely into thecasing, although they will immediately be projected therefrom, unlessheld in place in some manner, due to the springing away of the sides ofthe expansible member 35, which sides then occupy the'position shown indotted lines. A leaf spring 37 is secured to one edge of the casing andprovided with a'hooked terminal 38 to engage over one end of theexpansiblexmemb'er 35 to normally hold 'suclrmember and its cover withinthe casing,;a string 39 being provided for re leasing the spring. Inaddition to this, a string or cord &0 is preferably provided, one end ofwhich'is attached to the bottom of the casing 34 and the other to thelower portion of the expansible member 35, this latter string or cordbeing proportioned to prevent complete disengagement of the projectivemember from the casing. Of course, the operation of this form of toy isthe same as the operation of the various forms previously illustratedand described.

The form of my invention disclosed in Fig. 8 includes a well knownextensible fan construction, indicated as a whole by the numeral 41 andcomprising a tubular body portion 42 in which is reciprocally mounted asleeve 43. A plunger I4: is reciprocally mounted within the sleeve andprovided with a rod 45 carrying at its free end a cap 46 which intelescoped position of the easing, sleeve and plunger, rests upon andforms a closure for the casing, the sleeve beingthen disposed within thecasing and the plunger within the lower end of the.

sleeve. Strips 47, of transversely crimped paper, are secured each byone edge to the rod 45 and at their lower ends to the plunger 44:, thefree corners of these strips being then secured to the upper end of thecasing, as shown at 48. This construction provides a fan of the type inwhich the entire fan body isnormally housed in the casing 41 andprotected by the cap 46 but which will be extended to form a circularfan body when the cap and sleeve are drawn away from the casing. Iprovide a helical spring 49 which I mount within the casing toconstantly press against the inner end of the plunger 14 in such amanner as to force the plunger and sleeve to extended position todisplay the fan, unless such parts are held in closed position. A leafspring 50 is secured to the upper portion of the casing 42 and providedwitha hooked terminal 51 adapted to engage the upper face of the cap 46when the latter is in retracted position and so hold the plunger andsleeve against extension by the spring 49. A string or cord 52, securedto this spring, serves as a means for releasing or operating the toy.

It will of course be understood that all of the cards or otherprojective members may be inscribed with any words, phrases or picturesdesired, to display such inscriptions when in extended position. Thisinscribed matter may constitute an advertisement, if preferred. It willfurther be understood that, preferably, the casing in all forms of myinvention is provided with some sort of a securing device, such as adouble pin fastener, in order that it may be firmly anchored in thepocket of the wearer.

I do not wish of course to limit myself to the mere positioning of anyone of these devices in a garment pocket as they'may be hidden beneaththe lapel of a coat or in any suitable portion of the garment, ifdesired. For this reason the inscriptions may be applied to theprojective members to either read vertically or transversely accordingto the position in which the toy is to be worn. In other words, Ireserve the right to make any changes in the details of constructionwhich shall come within the scope of the appended claims.

Having thus described the invention,

what is claimed as new is:

1. A toy including a casing open at its ends, a card movably mounted inthe casing and having its edge portions notched, a pin fastening devicesecured to the casing, an elastic loop attached at one end to thefastening device and engaging the card with its other end, seating inthe notches in the sides thereof, means for normally holding the card inthe casing against the tension of the elastic element, and means forreleasing such holding means.

2. A toy including a casing open at its ends, a card movably mounted inthe casing and having its edge portions notched, a pin fastening devicesecured to the casing, an elastic loop attached at one end to thefastening device and engaging the card with its other 'end, seating inthe notches in the sides thereof, a shoulder on the casing normallyholding the card in the casing, and a cord knotted at one end and passedinwardly through an opening formed in the casing and outwardly throughan opening formed adjacent one end of the casing, the knotted endbearing against the outer face of the casing at the first opening and aportion of the cord being normally located between the casing and cardto move between the card and shoulder to free the card therefrom.

3. A toy including a casing open at one end, a card movably mounted inthe casing, a shoulder on the casing normally holding the card in place,means normally tending to force the card past the shoulder, and meansfor freeing the card from the shoulder to permit its projection from thecasing, said means including a cord fixed at one end to the casing andmovable under strain to force the shoulder and card out of engagementwith each other.

t. A toy including a casing, aprojective device mounted in the casingand movable to project beyond the casing, means for so moving thedevice, a shoulder for normally holding the projective device in thecasing, and means for producing a movement of the shoulder and theprojective device one relative to the other, whereby to release theprojective device.

5. A toy including a casing, a. projective device mounted in the casingand movable toiproj'ec t beyond the 'ca,si-ng, means for soIn'tes'timony whereof I a'flix my=signdture rmov ing tho-device,ax-shoulder for normally in presenceof "two Witnesses. holding the projecti ve device in the casing,

and a cord adapted when'pulled to produce THOMAS BURKE a movement of'the shoulder and the projec- Witnesses:

.tive device onorelative to the other, whereby ALEX E. MAIER,

to release-the projective device. V'ILFRID L. GADIEU.

icofiluflithh potent may be o'n'tained tor five centsreaoh, :byaddressing 'the comnilsfloner of Intent.

Washington, -11. 0.

